Philosophy

The merchandising philosophy at the Duke University Golf club is centered on the principle of differentiation and delivered around the corner stone of exceptional customer experience. Our golf shop is located inside the renowned four-diamond Washington Duke Inn. Within our Triangle area market, the hotel has set the standard for luxurious accommodations along with exceptional customer service. Because we stand shoulder to shoulder with the Inn, it is essential for us to not only maintain that standard but to make every effort to surpass it.

Our guest expect the best and for us differentiation starts with quality and wide variety of our merchandise and the multitude of creative ways that we display those goods in order to please the eye and entice the mind towards their purchase. There is no question that we are tied directly into the University community both in calendar and marketplace. Go Blue Devils! Our sales ebb and flow between University Sports season and golf season. We direct our purchasing plan to reflect those peak opportunities and capitalize on the predicted desires of our clientele. Our University customer base is so varied, that as a requirement, we make every attempt to stock and price goods that capture the interest of every demographic and all price levels.

Differentiation continues in the exceptionally friendly and warm atmosphere of our shopping environment. We always set the tone with classical music that serves as a soft background to our relaxed sales efforts and employee/guest conversations. When it comes to servicing our guest, our objectives are simple: No request is too great to fulfill! Our goal is 100% Customer satisfaction which is the basis for a long-term relationship. Since 1988, our mantra has been, “the getting better every day” Duke University Golf Club. Our merchandising philosophy is solid but always improving, willing to tweak, expand or adjust our efforts to stay ahead of the curve.